In Florida, the citrus harvest is on. Maybe it's the bitter cold that we've been experiencing in the northern states, but at the thought of warmer climates, the expression "low hanging fruit" came to mind. The reference to taking on the easiest tasks first sometimes has negative connotations -- especially among sales organizations. Granted, a single-minded focus on easy pickings is short-sighted. You risk missing opportunities that might be available if you aimed for higher branches. The truth is, you need to harvest from the whole tree -- and for that, you need the right tools.
ResearchYou can search the Internet for information about prospects and clients, but can you trust the information you find? A business database like Corporate Affiliations™ puts relevant -- and verified -- content at your fingertips. The corporate families data helps you see relationships between entities, allowing you to quickly identify opportunities to cross-sell to companies related to your existing customers -- low hanging fruit that you might otherwise miss. You can also set alerts to track newsworthy activity by prospects and customers, ensuring that you stay informed. Plus, you can access names, titles, contact information and more for executives and directors.
NetworkingHow can you effectively network with the contacts you make from your research and prospecting efforts? When used consistently, LinkedIn is great for networking. In addition to building a web of professional contacts, you can join and participate in groups related to your business and your prospects' interests to expand your connections. Moreover, LinkedIn has developed solutions specifically for sales professionals including Sales Navigator, a social selling tool to help you generate leads, prospect for new customers, build and maintain relationships to keep your sales funnel flowing.
PresentingPowerPoint not doing your presentation justice? If you want to jazz up your presentations to match your commitment to sales, Prezi can help. The cloud-based tool allows you to collaborate with others on your sales team, make edits on the go auto-sync across devices, so you can be confident you have the most up-to-date presentation ready to go at all times. Plus, Prezi offers dynamic motion like a zoom-in feature and visualization tools to keep your prospect's attention.
TrackingA customer relationship management (CRM) system helps you keep track of prospects and customers -- if you use it. Many sales professionals get frustrated by the manual data entry -- and inaccurate information -- housed in CRMs. To ensure that your sales team makes use of the tool, make sure your information is current by having it cleansed and appended or integrating it with a business database like Corporate Affiliations. With more reliable information, your sales team will be more likely to make regular CRM use a priority.
Properly equipped, you can feel confident that you -- and the rest of your sales team -- are harvesting the best opportunities to ensure sales success.