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by Kellie D'Andrea
With email communications achieving an all time high these days, many business owners neglect to use a very effective and proven sales method. Picking up the phone and calling somebody! Reaching out to potential customers, prospects and partners by phone can be the most successful and cost effective way to connect. But ending up in voice mail is often a reality and can sometimes discourage business owners when they don’t get a returned call. Busy executives will listen for a few seconds and then delete so you want to make sure your voice mails stand out.
The best way to get a call back is to clearly state who you are, why you are calling and why they would want to call you back. Always leave your telephone number and repeat your name and telephone number at the end of the call.
Always be prepared to deal with voice mail and demonstrate that you’ve put some thought into the discussion you want to have and that you researched your call. In your intentions, state something you have learned about them, pronounce their name correctly and speak clearly and remember to leave your name and your number. Using information you obtained about the company and weaving that into the reason you are calling will make you stand out from 90% of the other callers and position you for a returned phone call.
About the author