LinkedIn - the name is good. We all want to be linked in to whatever's happening; to be part of the "in" crowd has been most people's goal since junior high school! So, why is the social media site such a snore? It's bland, feels nothing but black and white and terribly dry. Do not allow yourself to think that way. People can see great results when they use LinkedIn for business: it is the best place online to build your reputation and position yourself as an expert. In fact, you are supposed to use LinkedIn that way. You are supposed to list all of your awards and special skills!
Here are 5 features on LinkedIn that will amp up your exposure and help you make better use of the time you spend there.
Join Groups StrategicallySome groups on LinkedIn are vibrant, active and full of great information. When consultants compete to offer clever advice, everyone wins! Other groups on LinkedIn are long abandoned. Therefore your strategy needs to be - pick a few that offer local connections, help, advice and support in your day-to-day work life and access to your clients.
LinkedIn will consider you a first connection, and therefore permit you to request a "connection", if you are in the same group as another person. It only makes sense, then, to join some of the groups in which your prospects actively participate.
AnswersBy answering questions in your niche, you automatically increase your recognition and respect... so long as what you've said makes sense, is accurate and adds value to the conversation!
There are two ways to provide answers:
The Answers Section on the Search Bar
Within The Groups Themselves