Many sales professionals have no idea how to talk to a c-level executive. In fact, many won't even attempt to set an appointment with a CEO. In this article learn how to identify what a leader is looking for and quickly build rapport.

When a company fails, the usual reasons get trotted out; "unfavourable market conditions" "the longest recession since xxxx" "fashions have changed" "the internet". Maybe it's the same if you don't reach your sales targets?

Keep Calm Communicate and Become an Effective Leader

How to become an effective leader in your company and drive results

Whether you are an aspiring executive or in a support role in the workplace, successful interaction and effective communication skills are a key ingredient to business success. The art of excelling in communication builds better relationships, harnesses a sense of community within the workplace, increases employee retention and maximizes productivity within an organization.

Most companies I help receive incoming enquiries -- via the telephone line, emails, exhibitions, the list goes on. None of these companies convert 100% of those enquiries into a sale. Of course, 100% conversion is pushing it a bit! However -- there's no doubt that all of these companies had potential to increase their conversion rate, in many cases by a considerable amount.

Despite the onslaught of social media and on line networking, 'real life' networking is still a crucial element of many companies' sales and marketing strategies. Quite right too -- there are massive benefits to be had from attending networking events. Providing you're at the right event for you. Providing you do it well.

Forget you and forget your standard sales presentation. Let me explain...all of us have our own unique way of perceiving the world. This map has been created from the moment you were born to this very day...all your experiences have gone into the pot and created your map. Nobody else will have had your experiences in exactly the same way. They will have had their own experiences and will perceive the world in their very unique way.

WHY CUSTOMER RELATIONSHIPS FAIL... Have you ever asked anyone a question that can be answered in a sentence or two -- and yet they're still talking 10 minutes later? Or maybe asked for more detail on a subject -- and been given a one line answer? Are you the person that is only interested in the big picture? That is you tend to give very brief responses regardless of the question? Or do you prefer to give a very detailed response to questions? What about others?

In my role I get exposed to lots of presentations and pitches -- so I thought I'd offer you some pointers for when you next present. Some of these tips seem obvious (but sadly not practiced enough) and others less so. So, whether it's a one minute presentation at a networking event, or a 1 hour pitch for a life-changing contract, pick out the ones that will help you personally.

Firstly -- and I can't stress this strongly enough, be in no doubt that your sales results will be directly influenced by the quality of questions you ask. So how good are YOUR questions?

Have you ever asked anyone a question that can be answered in a sentence or two - and yet they're still talking 10 minutes later? Or maybe asked for more detail on a subject - and been given a one line answer? Are you the person that is only interested in the big picture? That is you tend to give very brief responses regardless of the question? Or do you prefer to give a very detailed response to questions? What about others?