New 'digital listening tools' are providing organizations with greater insight into the sales pipeline than ever before. By leveraging comprehensive, real-time analytics, sales reps can see how a proposal moves through the pipeline, identify all decision makers, and learn about customer hot buttons to keep sales on track.

Do you feel like your lead generation is successful? A recent survey shows only 13% of the marketing, sales, and business professionals who responded think so. 35% of those surveyed said the biggest barrier to lead generation success is the lack of quality data. Here are 3 ways to leverage a business database for lead gen.

The success of sales force automation software largely depends on its acceptance by the sales team. Find out how you can motivate your sales representatives to use the CRM.

Today customers are more informed -- they check prices, compare services and read reviews online before making a purchase. Advent of internet and thereafter of social media has completely transformed the way customers used to think/behave.