In the rapidly changing landscape of business, competition is stiff. Customers are more sophisticated and demanding in the face of better available options. A sales opportunity can become clouded or loose momentum with the constant requirements on the part of businesses to add more customers, crunch the sales numbers, and boost profits. Sales process and sales staff complement each other to take a company to the desired level of growth. One cannot work without the other. A persuasive and experienced sales staff may not be able to perform at its optimum level when the sales process of a company is not efficient. But when the combinations are right the results can be astounding.