Listening is a vital skill that is often neglected and yet is crucial to your sales success. Be aware of the five stages of effective listening and get into the habit of recognising and practising these stages;

What will happen to your business in 2015 if you don't get enough sales? What comes up for you when you think about selling your services or products? Do you feel upbeat, positive and ready to share the wonders of what you do? Or do you feel dread, doubt, fear or a combination of negative emotions? You may have an armoury of selling skills but if you have negative emotions going on inside, this will get in the way of your sales success.

Who is your inner critic? You know, that little voice in your head that says things like "you'll never hit your target this month" or "I told you so" or "you never were any good at presentations". We all have an inner voice...

How resilient are you? Reading a recent newspaper article by Adrian Furnham, professor of psychology at University College London, reminded me of just how importance resilience is when it comes to achieving success. In fact I would go as far as to say that you would struggle to succeed in anything without resilience.

Brilliant sales results do not happen by accident. Of course there'll be an occasional fluke - but on the whole, sustained sales success certainly does not happen by chance. To be relaxed, confident and in control -- and ultimately successful in sales -- takes some level of preparation...

We as sales professionals have to be absolutely on top of our game. As Steven Covey puts it in his 'Seven Habits of Highly Effective People' we have to 'Sharpen Our Saw'! So lets sharpen our email marketing skills. Let's make sure we get it right in our email campaigns to give us the best chance of sales success.

Has Sepp Blatter failed at FIFA -- or just received some timely feedback? I'd love to ask him! There's no such thing as Failure... Just results! Some results you'll like. Some results you don't like. The key thing is to learn from each of your experiences.

Do you know customers that have been in the same job since time began? Or that have the same lunch every day? Or lived in the same house for decades? In sales psychology terms we call them 'sameness' people. They simply don't like change, certainly not in the contexts mentioned. Then again you may know customers who revel in change -- at work, possibly at home, again it can depend on the context. We call these 'difference' people. There is no right or wrong -- but if you can identify these particular characteristics in your customers, increasing sales is easy! How about you?

You will know by now I'm on a mission to improve the nation's selling techniques. It seems every day I get collect more evidence of just how big a challenge that is going to be! On the other hand a bottom less pit of potential work it seems. Take my colleague Jonathan's example from a while ago...

Everything you do creates a result. Some results you love. Some results you don't. Develop your mindset so you get to treat it all as feedback on how you're doing and crucial pointers on how to operate in future.