So why does Wendy's spend so much money advertising a 99 cent Chicken Sandwich? To compete and to create the perception that Wendy's offers value. You need to constantly give the buyers the perception that your products and services give them VALUE as well!

Branding is as much about matching the message to the market as it is about staying consistent across all platforms. As every new social network emerges and takes root, it really is worth it, to quickly sign up and secure your name, or your brand's name before anyone else does. At least this way you can wait out the success of that network safe in the knowledge that your identity is locked down.

If you want to be sure to get good sales leads, you really have to get inside the mind of your prospects. You might be approaching your prospects the wrong way. Knowing what is inside your prospects' minds plays a crucial role here. So, how will you do that?

Social Media Return On Investment

Stop Trying To Bake A Cake In A Tupperware Container!

When people measure the return on investment for social media marketing they are looking at the wrong thing. They are looking at sales numbers and a return on money and time spent. That is not what social networking was designed for. It is like baking a cake in a tupperware storage container. Beyond a sticky, stuck-on mess, you've now ruined two separate assets that had plenty of value on their own.

There are some things that motivate your employees more than others. Yes, free coffee and bagels on casual Friday are good, but we are focusing on lead generation. What do they need to be more productive when generating leads?

If your involved in a B2B sales, you will agree that the strength of your telemarketing team determines the success of your campaign. They are the people responsible for the generation of sales leads. How can you motivate and boost productivity within the team?

Social media is best used to build relationships. You answer the ideal customer's specific problem or tickle that one person's sense of humor and you'll find that others will enjoy the benefit and come to know you as an expert in that area.

As I walk out of my front door each day, I take a moment to scan the neighborhood. For the longest time, I only saw shades of grey and white as we wait for the snow to melt. On this particular day, when I scanned up and down the street, I noticed to see the beginnings of spring:color!

Zig Ziglar is one of the most iconic motivational speakers at present; he is also credited for teaching sales people to immerse themselves in constant learning and training. Sales people do really make an impact on our society. Some of them have become the biggest names in history and you can emulate them in order to achieve greatness in your time.

The reason hype works is because of the feelings that are generated with hype. There's excitement in the spokesperson's voice, enthusiasm and energy. There's the hope that whatever is presented really IS the solution to every problem on the planet.