The Three P's of Selling

Passion, Pride, and Perseverance

Before we even hit the road as sales professionals, we have to check our "equipment." That's our attitude toward selling. I call it "The Three P's of Selling": passion, pride, and perseverance.

For any kind of success with social media marketing today, the focus is all on boosting your product's recommend-ability.You need to know very clearly why your current customers bought your product (or service) and the benefit they're getting from it. This requires a different kind of listening on social networks.

The good news is that recession has bottomed out and the economy is on an upward trajectory of revival. But tough times are not yet over and it won't be in a short time. The storm might have gone, but we have to work through the wreckage it has left on its trail. That would take some time. As a sales person you need to sharpen all your skills to perfection. Your physical and mental fitness, listening skills, speaking powers, persuasive abilities, tact in handling objections, product knowledge, and preparedness with facts and figures should all be perfect or near perfection. Like a champion you can do no wrong when it comes to your job. Victory will definitely be yours.

Sales staffing should be aimed at hiring the best, brightest, and most talented sales professionals. When selecting a superior sales candidate for your organization you should have a clear picture of the type of sales people you want to hire. You and your current sales team should be prepared to ask some tough pertinent questions of the candidates to determine who best to hire for the position.

Passion is an effective sales tool because it isn't artificial and can't be faked for a long period of time. It is displayed in people who genuinely care and are willing to take the time to serve their customers in whatever manner is necessary. Before you rush out to practice your body language and tone of voice in an attempt to find passion, let me add the secret ingredient: heart.