Lead generation is more than just a numbers game. Driving sheer volume of leads, without an understanding of their qualities or how you are going to handle them will only result in a mess. Prioritising your generation methods and controlling the flow of leads are both crucial. The volume of your leads should be scrutinised in the context of your team and ambitions - not just jammed into your sales funnel. Losing a lead can be more damaging than never finding it, so knowing your limits is crucial.