Gaining a sales lead is only the first step in what can be a long process. Depending on the type of product and its price, the buying cycle will vary. Generally speaking, the more costly the product, the longer the buying cycle will be. As a result, the lead nurturing process can go on for quite some time. Regardless of the product and buying cycle, however, the general best practices to nurture tend to be the same.

For anyone involved in sales, it is an age old question -- how to find new sales leads. Thanks to the Internet, there are a variety of tools available to help foster opportunities. However, it is always important to not forget about the traditional sales tools that have shown consistent results.

Many professionals haven't clearly defined why they are getting on social networking sites. It's more important than ever to understand your reasons for showing up. As you add value and gain credibility on these sites, you'll activate trust in your followers. Value, credibility, and trust are the main components that turn an observer to a follower, a follower to a fan, a fan to a lead, and a lead into a client.

Customer service is an important issue that needs to be dealt with when it comes to the business of generating B2B leads. Remember that good sales leads are obtained from pleased business prospects.

It can be really tough to get prospects to sign up or to buy from you. That is why you need to know just what exactly to say. Yes, you can still turn prospects into real and profitable sales leads. What you need to do is to know the words that you should be saying.

Want to know the secret to not having to always work so hard? I just told you. Instead of always working to get new prospects, nurture the customers you have, and discover the amazing stream of income you can generate from customers that are twice as likely to buy from you again as those who are not!

You can never guarantee that your prospects will buy from you or connect with you. And you can never guarantee that they will even speak with you. That's just the way that it is. But you can guarantee that you make cold calls that give you the best chance of being viewed as a legitimate new business call and you can guarantee that you can make your calls relevant to your prospects and not just yourself.

In order to help your referrals sources to give you good, qualified referrals, you need to get crystal-clear about what you are looking for. Who is your ideal prospect? Create a customized plan for each referral source. One important aspect to remember is, what does your referral source gain by referring people to you? People want to know what's in it for them.

When you make a subjective decision to view the extra five calls that you make everyday as "a well deserved break," it will amaze you how much you enjoy making them. You will not feel the pressure to make something happen, and consequently, guess what often happens? Yes, often something worth shouting about.

Don't wait for your boss to put you on a sales training program. Don't wait for your sales results to fall off a cliff. Don't wait until it's nearly too late to start. Start now and make regular sales training practise of your selling skills part of your daily habits. You'll be amazed what you can achieve from a mere 15 minutes a day practicing your basic sales skills.