When done well, cold calling is one of (the?) fastest and most effective route to gaining more new business leads. Critically, there are times when it would be incorrect to use cold calling and something else would be more effective... but there are also times when nothing will beat cold calling and when cold calling may be the only way to reach your target market.

Don't let the post office and media increase your marketing costs. You cannot stop marketing to your customers and prospects. What you can do, in fact I think what you are going to have to do, is use one of your most valuable assets to market for you. Your asset of customers.

Which would you prefer, to recommend me to 3 or 4 of your colleagues this week by telephoning them or by writing them a short note that I will mail for you to save you time?" Increase your sales and profits by simply asking for referrals. After all, referrals influence what people buy more than anything else.

A lot of people think that cold calling doesn't work anymore. A lot of people think that cold calling never worked. A lot of people think that cold calling doesn't and won't work for them. A lot of speakers are making a lot of money perpetuating this myth (watch out for my forthcoming video series where I set the stall straight on that one!).

Let's say you do well at cold calling and continue to make, say, 30 calls a day. What if you could put systems into place that effectively made an additional 300 calls per day while you're free to do other things? This is the power of leverage, and this is where those who rely solely on cold calling are missing out.

Learn how to make cold calling work for you and your business with these 8 tips for becoming a confident and successful cold caller.

With the start of each year everyone in direct sales seems to 'start over' or at least it feels that way. The first few months determine who is able to regain their booking and recruiting momentum and who will falter. In terms of convention recognition, each year brings the potential for a game-changing line up of results. You never know who you meet tomorrow that can change your business for you. Be open to meeting new people and the world opens up for you.

To help you to get and maintain the right sales attitude here are 7 tips that will help you to be a more confident and successful cold caller!

Cold Calling

The Myth Of Cold Calling 2.0 And Other Urban Legends

I've gotten very good at spotting trends, and there's one that is popular right now: The idea of "Cold Calling 2.0. Let's face it: A cold call is a cold call is a cold call. I don't care if it's a direct, in-your-face, old-school cold call, or a sneaky, pretend-to-be-someone-I'm-not-to-get-a-contact-name cold call. stop treading water with those ineffective and time-consuming cold calls!

The need for hot b2b leads is often exaggerated by most marketers, which leads to lead generation campaigns becoming too focused on generating hot b2b sales leads. But these are not the only leads you need for your business. Targeting warm business leads that you will qualify yourself will always be present in lead generation campaigns, so aiming for these leads will be more realistic.