Many professionals haven't clearly defined why they are getting on social networking sites. It's more important than ever to understand your reasons for showing up. As you add value and gain credibility on these sites, you'll activate trust in your followers. Value, credibility, and trust are the main components that turn an observer to a follower, a follower to a fan, a fan to a lead, and a lead into a client.

It is hard not to use Twitter for one-way communication. The way the stream flies past so fast conversations and interactions take work. Plus, you usually have to follow a trail of breadcrumbs to see what the initial tweet was about. However, because that's how the majority of users are handling their time on Twitter, it becomes useful in ways you may not have thought of.

Many online retailers and marketers make a big mistake in not leveraging their thank you page as an opportunity to build a relationship with their customers and reinforce their brands. The customer experience involves more than just your website and content; it continues on to your thank you page and then to the delivery of your product and/or service, so why do so many neglect this important step in the middle?

We all know by now, that when you make a habit of connecting with potential customers little and often, on topics that they care about, you increase the likelihood of them doing business with you. That could be 5 minutes each network per day. 5 minutes on each of the 5 major networks is less than half an hour; why do most of us drag our feet on such a simple way to increase our online visibility and build our business? Procrastination.

Social media provides a platform for businesses to easily connect with their customers, and if you're using it correctly it can produce a 100% increase your bottom line. A good blog should be looked at an extension of your business and a part of your sales time. Blogs can perform a multitude of beneficial tasks and provide a business with an additional source of income, increased brand recognition, and enhanced customer interaction.

Social networking gives people a powerful opportunity to get in front of big audiences in a short amount of time. With that kind of access to so many people, you find yourself facing new opportunities to attract ideally matched clients. In order to make this work using social media, you must have a clear plan.

Today, marketers have many options of products that will be put to good use to keep their name in front of the customer. Utilizing tech savvy promotional products such as custom iPhone cases and digital photo frames are more likely to be appreciated than your traditional, low end promo products.

In marketing, you have less than 8 seconds to grab the attention of your audience to compel them to continue on to read the rest of your copy. That is all the time you have to jolt the brain and connect with your reader to make them interested in what you are selling so it is important that your words scream out the right message right away.

LinkedIn For Business

5 Tools To Make Better Use Of Your Time Spent There

LinkedIn - the name is good. We all want to be linked in to whatever's happening; to be part of the "in" crowd has been most people's goal since junior high school! So, why is the social media site such a snore? It's bland, feels nothing but black and white and terribly dry. Do not allow yourself to think that way. People can see great results when they use LinkedIn for business: it is the best place online to build your reputation and position yourself as an expert.

Of all the popular social media sites right now, LinkedIn is the one most purely focused on business. It was first set up as a way to billboard your resume; it remains the best way for professionals to find jobs and employers to find their next employees. So, when you come to LinkedIn imagine you have put on your best business suit and act accordingly.