Branding is as much about matching the message to the market as it is about staying consistent across all platforms. As every new social network emerges and takes root, it really is worth it, to quickly sign up and secure your name, or your brand's name before anyone else does. At least this way you can wait out the success of that network safe in the knowledge that your identity is locked down.

Just about every service business relies on some form of "proof" that they can deliver what they offer, and client testimonials are among the most sought after marketing weapons for business owners to have in their arsenal. But how do you go about getting a client testimonial that is worded well enough that you can actually use it?

Social Media Return On Investment

Stop Trying To Bake A Cake In A Tupperware Container!

When people measure the return on investment for social media marketing they are looking at the wrong thing. They are looking at sales numbers and a return on money and time spent. That is not what social networking was designed for. It is like baking a cake in a tupperware storage container. Beyond a sticky, stuck-on mess, you've now ruined two separate assets that had plenty of value on their own.

Don't spend thousands on trade shows to get little or no sales! Learn the secrets of making trade shows work for you, and generate solid sales leads that will impact your entire fiscal year.

Social Media Use

Keep Your Fans Engaged And On Your Sites Long Enough To Really Like It There

The way to grow your fan base to is to do more of the activities your fans like. Often the conundrum starts with trying to figure out what it is that they do like. After all, you want to keep them on your site and keep them engaged, so that they don't notice time passing and are enjoying themselves. The more time they spend with you, the less time they are spending with your competition.

Social media is best used to build relationships. You answer the ideal customer's specific problem or tickle that one person's sense of humor and you'll find that others will enjoy the benefit and come to know you as an expert in that area.

As I walk out of my front door each day, I take a moment to scan the neighborhood. For the longest time, I only saw shades of grey and white as we wait for the snow to melt. On this particular day, when I scanned up and down the street, I noticed to see the beginnings of spring:color!

The reason hype works is because of the feelings that are generated with hype. There's excitement in the spokesperson's voice, enthusiasm and energy. There's the hope that whatever is presented really IS the solution to every problem on the planet.

In today's day and age, obtaining a customer's trust is one of the biggest acquisitions any business can hope to obtain but we often let our marketing fluff get in the way of making a true connection. There is a tried and true method out there for really making a connection.... It is called sampling.

The time you spend building relationships within your professional network pays off better in long-term revenue growth than any other marketing strategy. Instead of thinking of networking events as a chore, think of them as a chance to put more money in your pocket. The old adage, "Work smarter, not harder," certainly applies when it comes to networking.