It is time to learn (re-learn) the selling and marketing skills and techniques it takes to gain and retain your most profitable customers. Because no matter how good you were at selling and marketing yesterday or how good your are today, there will always be competitors and economic changes that come along that you must react to, to stay where you are in your success.

if only the people around us were more professional. Our lives would be easier, our businesses would grow more effortlessly, we'd find our jobs more fulfilling... the list of dramatic benefits can go on and on. But what does it mean to be more professional? More importantly, what can we do to make sure that we, and our associates, are becoming ever more professional?

Gone are the days of the fast taking, hard closing sales rep. If you haven't changed with the times, it's high time to take a long look at your career and to decide what is best for the rest of your sales career.

When you bash your competition, you run the risk of insulting your prospects that have potentially bought from your competition. You also do not want to run the risk of bashing products that your prospect might actually like. Let your prospects bad-mouth, while you just listen. In addition, if the only way you can talk about your company or your products is by bashing another's, what you actually broadcast is that you don't have many beneficial things to say about your own.

In the past couple articles, I've mentioned success numerous times. What ties everything in to achieve success? The answer is performance. It seems obvious, but performing at your highest level brings results. [...]

I would far rather hire someone with all of the right attitudes and potential and train them on the skills side than I would wrestle with someone with all of the skills and experiences who cannot be bothered any more!? Selling provides virtually unrivaled opportunities for anyone who is prepared to commit themselves.

Being able to influence others is one of the most important skills a salesperson should have in their toolbox. With any given customer, having the ability to sway them towards your product or service, even if they don't realize they have a need for it. Creating that need is vital. How we do that varies by the individual.

After work, find a comfortable spot at your workplace or even in your car to make another two to four phone calls. Make those prospecting calls before you ever walk through the front door, so that once you do get home, you can enjoy being with your family and relax. Sometimes the easiest way to make big things happen in this business is to take small but consistent daily actions that do not require you to suffer or sacrifice time with those you love.

You can't perform at a higher level than what your self image believes you deserve. Now close your eyes and see a picture of you as a salesperson. What do you see? To change the results you are currently getting you must change the picture.

Staying focused on goals and the things we desire is one of the greatest challenges many of us face. Goals should be set based on your values, your lessons learned, and a clear and positive mindset for moving forward. Break down your goals each month into smaller monthly goals and focus this year on your top 10 priorities.