The pivotal position that the Internet enjoys today in the world is unquestionable. From every aspect, the Internet is now one of the most happening places. A lot of real things are happening in the virtual world. From a sales and marketing perspective the Internet is now a crucial tool that helps to leverage a marketer's position tremendously. It is obvious that the Internet helps in boosting sales by providing access to a wealth of data and information about prospects. Within minutes, statistics, opinions, as well as background information about the prospects are available at our finger tips -- thanks to the Internet. Prudence lies in making good us of it.

To develop a social media strategy requires time, and I'm a firm believer it must be incremental time. You can't allow it to take away from your current sales development strategy. Social media has a role in your sales strategy, but not to the abandonment of time-tested elements such as cold-calling and meeting face-to-face with customers.