The Myth Of Cold Calling 2.0 And Other Urban Legends
I've gotten very good at spotting trends, and there's one that is popular right now: The idea of "Cold Calling 2.0. Let's face it: A cold call is a cold call is a cold call. I don't care if it's a direct, in-your-face, old-school cold call, or a sneaky, pretend-to-be-someone-I'm-not-to-get-a-contact-name cold call. stop treading water with those ineffective and time-consuming cold calls!