Today customers are more informed -- they check prices, compare services and read reviews online before making a purchase. Advent of internet and thereafter of social media has completely transformed the way customers used to think/behave.

It can be really tough to get prospects to sign up or to buy from you. That is why you need to know just what exactly to say. Yes, you can still turn prospects into real and profitable sales leads. What you need to do is to know the words that you should be saying.

Big Picture v Detail? The cost of not knowing your customers' preferences

Here's business to business telemarketing advice. A few simple changes can impact telemarketing results substantially. Engage more prospects and have more success with fewer calls. Prospects want value. Benefit statements and the right questions keep the prospect's attention focused on your service or product. Sound sales techniques encourage prospects to buy.

Employees leaving the company can greatly affect a company's ability in generating good business leads. In this type of business, consistency is the key. Training new people to make up for the gap created by leaving old employees is not enough. For the sake of getting results done, like in getting your B2B leads, you have to keep your best employees.

I issued customers on my list a plastic buying card. It clearly stated on the back of the card that it was a buying card which entitled the named holder Preferred Credit Privileges. No one ever questioned that the plastic buying card was not a real credit card. I discovered when the customer is connected to your business they purchase more products and services more often.

No one likes rejection. I don't know of any person who likes to hear the word "NO". It is a must to ask for the sale, because as Hockey player great Wayne Gretzky says, "You miss 100 percent of the shots you never take."

The hardest part in building quality business relations with your B2B leads is in persuading them to affiliate with your business or to make them into long-term customer for your business.There are 5 ways to do this and once you try these methods you can be assured that you will get that long-term business relationship that your company needs.

If your involved in a B2B sales, you will agree that the strength of your telemarketing team determines the success of your campaign. They are the people responsible for the generation of sales leads. How can you motivate and boost productivity within the team?

Customer loyalty is the golden shield that protects your client base from being nibbled away by your competitor's latest low price, new product offering, or hot technology. It prevents your business from suffering drastic revenue ups and downs as consumers become more aggressive bargain shoppers. You create client trust by ensuring prompt delivery every time, and meeting or exceeding project deadlines consistently.