As a sales professional, you face a dragon when you meet with decision makers in the organizations you prospect and present to. Here are five strategies to consider when you face your dragon. Close more sales by applying these five strategies when you have to face your dragons.

Entrepreneurs: growing your business often means hiring a sales team. Do you know how to test their selling skills before you hire them? Find out how hire the most skilled sales professionals to propel the profits of your company.

The rat race had made us forget the basics. Improvement requires improvisation but the foundation must always be strong enough. Here are a few never to forget points to improve your direct sales bookings.

If your involved in a B2B sales, you will agree that the strength of your telemarketing team determines the success of your campaign. They are the people responsible for the generation of sales leads. How can you motivate and boost productivity within the team?

Don't spend thousands on trade shows to get little or no sales! Learn the secrets of making trade shows work for you, and generate solid sales leads that will impact your entire fiscal year.

The most reliable revenue growth comes in two forms: repeat sales and referral business. To earn the reputation as the "go-to person" in your field, learn more about your product or service than anyone else in your market. Stay ahead of the curve for your industry's trends by obtaining the appropriate credentials and certifications. If you take the time to build your reputation as an expert in your field, new clients won't need to be convinced; they'll already be sold.

If your product or service allows you the chance to up sell your customer at the point of sale (and seriously, what product or service doesn't??), then you can instantly double and even triple your income if you know how to properly suggest and get your prospects and customers to buy more. Here's how to do it.

I guarantee that if you begin using the three secrets above for setting appointments, your appointment rate will not only go up, but you and your prospect will feel better during the whole process. And how great will that be?

The sales presentation can take a variety of forms. If you demonstrate a product, for example, that is a sales presentation. If you use a hard-copy brochure or a CD Rom presentation on your lap-top, that is a sales presentation. If you deliver and detail a sample, that is a sales presentation. If you respond to the customer's request, and provide a price, deliver a proposal, or submit a bid, each of these are sales presentations.

Each product or service has features and benefits. Benefits are derived from the features, yet benefits prove to be a better assistance in selling.