In the past 30 years in sales, I've learned a lot. I've also experienced failures, but from those failures I've learned the most. The road to success can sometimes be a little bumpy, but I've narrowed down the lessons I've learned and will share my three keys to success with you. These are my three sales mantras. Think of them as bumper stickers.

Listening is a vital skill that is often neglected and yet is crucial to your sales success. Be aware of the five stages of effective listening and get into the habit of recognising and practising these stages;

What will happen to your business in 2015 if you don't get enough sales? What comes up for you when you think about selling your services or products? Do you feel upbeat, positive and ready to share the wonders of what you do? Or do you feel dread, doubt, fear or a combination of negative emotions? You may have an armoury of selling skills but if you have negative emotions going on inside, this will get in the way of your sales success.

Whether your job is selling, or managing those that do sell, or a combination of the two, there's a fair chance you're working long hours. Maybe too long?Are you spending long hours on motorways way after 7pm driving to and from meetings? Are you burning the midnight oil draped over a laptop with a strong coffee trying to get everything done? Maybe both?

What does that mean -- Selling is not about selling? It means simply that....

Who is your inner critic? You know, that little voice in your head that says things like "you'll never hit your target this month" or "I told you so" or "you never were any good at presentations". We all have an inner voice...

Have you ever been at a meeting when someone is talking about his or her vision for the organisation and somebody interrupts to announce that there are no loo rolls in the gents? Have you ever been bored at a presentation -- when all you wanted was an over view and instead you got War and Peace?

Listening is a vital skill that is often neglected and yet is crucial to your sales success. Be aware of the five stages of effective listening and get into the habit of recognising and practising these stages;

Refuse to Lose

What It Takes to Get Back in the Fast Lane in Sales

Martin Limbeck describes how sales professionals can get back in the fast lane--even in tough times with budget cuts, well informed clients, and comparable products. He shows that the ability to sell is within all of us. What it takes to be successful is the right attitude and tenacity.

After years of The Sales Consultancy getting called into improve companies' sales, experience suggests there's a good chance your team could be off the standard required. That's why I list below my 10 Reasons Why Sales Managers Lose Their Jobs. Check you and your team against these common mistakes in sales. Nobody does it on purpose, everybody's busy. Of course. But if you're losing sales, you're losing revenue, you're losing profits. And you need to do something about it. Check yourself and/or your team against these common mistakes...