Social dynamics is the science of using nonverbal sub-communication to influence others.The consequences of not using proper social dynamics in your sales interactions are severe, and most of us don't even know we're doing anything wrong.What about pacing the movements of your prospect? It is from the old school of selling that is now wrong.

Nothing is more frustrating than picking up the phone saying, "Hi, here I am ready to buy," and having some rep go into a story bragging about how great the company is and all that they can do. That comes off as pure arrogance to a business owner. Use the KISS test when you're selling. Always ask yourself if what you're doing is actually necessary.

Widespread use of computer-mediated communication actually requires more frequent face-to-face encounters, and extensive deep, robust, social infrastructures of relationships must exist so that those using the electronic media will truly understand what others are communicating to them. In other words, even in this high-tech world characterized by voice mail, e-commerce and instant messaging, face-to-face relationships are necessary.

Perhaps the most frightening aspect in this entire call reluctance scenario is that most sales professionals believe they are alone. They wouldn't dare speak about their fear of cold calling or about all the reasons they postpone making sales calls because they think they are the only ones doing that. Consequently, they believe there is some secret they have yet to learn before they can make all those calls they need to make.

Every professional salesperson should recognize the importance of company research. Researching company profiles can be an effective strategy for finding potential customers.

Many salespeople don't take action. They mistake low barriers to entry for low effort being required to succeed. Turning up at 9, leaving at 5 and doing the bare minimum is not the way to behave as a professional. Taking the easy route is not the path to professionalism. Ultimately, professionalism is not where you came from, which school you went to or which career you picked - professionalism is what you do consistently.

Your customer has a problem and they took the effort to call. This can have a negative impact on your ability to get B2B leads in the future, but there is no need to panic. Mad customers give us an opportunity to show how committed you are to them.

2012 was a tough year. For many, a very tough year. I have written several sales training articles and reports about what salespeople, entrepreneurs and business owners need to do in today's economy to succeed but what about salespeople looking for new sales roles? What can they do? How can they help themselves to secure the jobs and careers moves that they want and desire?

If you're considering a Sales Career be informed on what to expect. A career in sales has unlimited earning potential. There are very few 'naturals'. Sales training, practice, the ability to ask questions, listen, and follow a process can turn anyone into a sales success. Dedication, focus, and consistent efforts will carry you through the learning phase. Sales is a great career however don't think you can wing it because you're a people person.

Gone are the days of the fast taking, hard closing sales rep. If you haven't changed with the times, it's high time to take a long look at your career and to decide what is best for the rest of your sales career.