One needs not collect all the statistics from around the world just to conclude that social media marketing has become more than just an opportunity -- but rather a necessity.

Having excellent communication skills is vital if you are going to achieve Sales Success. When you communicate with others you are creating an experience for the other person. Everything you say has an impact... even the smallest things. What's interesting is that every word you use will have unique interpretation for the person you are communicating with.

Creating quality content is essential for a successful viral lead generation campaign, so you need to know where to start. The following points can help you get started.

How frustrating is it when you put in lots of hard work for little or no reward? Perhaps you've been working on a tender for a big contract only to see it cancelled, or awarded to a competitor? Or you've given a fabulous sales presentation, only for the meeting to grind towards its end with no sign of a sale? Maybe you've quoted and you just can't get an answer no matter how often you contact them? What about when you think you've been fobbed off - they probably don't want your products but they won't tell you outright so you keep contacting them 'just in case'? We've all been there - it's frustrating and time consuming. The dilemma - do you chase old 'maybe' business or spend more time generating new enquiries?

When you purchase something, do you have a procedural preference or an options preference? Or are you wondering what on earth I'm talking about? I promise to explain, but firstly I wanted to send the message of just how much of a benefit it would be for you to know which of your customers buy with a procedural preference v those that buy with an options preference. Stick with this...answer the following question with your immediate response...even if it doesn't make sense to you.

Gaining a sales lead is only the first step in what can be a long process. Depending on the type of product and its price, the buying cycle will vary. Generally speaking, the more costly the product, the longer the buying cycle will be. As a result, the lead nurturing process can go on for quite some time. Regardless of the product and buying cycle, however, the general best practices to nurture tend to be the same.

Becoming a top producer in sales is not a knowledge issue. It is a consistency issue.

LinkedIn is a great networking tool and I use it all the time. In fact I received the following via LinkedIn two weeks ago. I present it here word for word, only changing the sender's name to protect the innocent (or, in this case, the guilty). How many flaws can you find in this approach?

I'm beginning to think that our sports stars have cracked this psychology thing. First we have last year's Olympic tales of success. Then Andy Murray finally wins at Wimbledon. The England cricket team secure the Ashes. Now, Mo and co are doing their stuff at the world athletics championships. Do they expect to win? Well I'm a big believer in you get what you expect, not what you hope for. So yes I believe they did. Do they work on building their positivity before a performance? Definitely. How do you put yourself in a positive state? What about your team?

Philips Corporation is a large, Multinational corporation, but at the end of the day, for its team members and customers, it feels a lot like a family.