Many sales professionals have no idea how to talk to a c-level executive. In fact, many won't even attempt to set an appointment with a CEO. In this article learn how to identify what a leader is looking for and quickly build rapport.

These questions are commonly asked during the interview process. Preparing for these questions and recognizing how to communicate your answers in a fashion that aligns with the person asking the questions will set you up for ultimate success.

Tip #1 - Know your customer! [...]