Zig Ziglar once wrote, "if you can't close, you are just a brilliant conversationalist." I would add to that if you can't close, you are just an unpaid consultant.

There are many things buyers evaluate when making a purchasing decision, but none of them is more important than risk. When you understand the impact of risk, you can tailor your sales process to minimize or even eliminate it and help drive yours sales through the roof.

Becoming a top producer in sales is not a knowledge issue. It is a consistency issue.