Do you feel like your lead generation is successful? A recent survey shows only 13% of the marketing, sales, and business professionals who responded think so. 35% of those surveyed said the biggest barrier to lead generation success is the lack of quality data. Here are 3 ways to leverage a business database for lead gen.

A sales team needs to be properly equipped so you can feel confident that you are harvesting the best opportunities to ensure sales success. Don't risk missing opportunities by stopping at only going for "low hanging fruit." You'll need to harvest from the whole tree -- and for that, you need the right tools.

Webinar: Up Your Sales Game with Corporate Family Data

Complimentary Webinar from LexisNexis Corporate Affiliations

Is your sales team missing opportunities to score more wins? Find out how corporate family data can up your sales game. LexisNexis Corporate Affiliations is hosting a complimentary webinar, "Up Your Sales Game with Corporate Family Data" on September 24, 2014 at 2-3 P.M. ET.

Regardless of the industry, many sales professionals have "tried and true" tools to help them achieve success on a daily basis. Sometimes, the longer a tool has been in the toolbox, the less comfortable someone is willing to give it up, even if it might not be as relevant as it once was. As hard as it may be, change, sometimes is a good thing. Here are some ideas and tools you may want to consider adding to your toolbox.

Gaining a sales lead is only the first step in what can be a long process. Depending on the type of product and its price, the buying cycle will vary. Generally speaking, the more costly the product, the longer the buying cycle will be. As a result, the lead nurturing process can go on for quite some time. Regardless of the product and buying cycle, however, the general best practices to nurture tend to be the same.

For anyone involved in sales, it is an age old question -- how to find new sales leads. Thanks to the Internet, there are a variety of tools available to help foster opportunities. However, it is always important to not forget about the traditional sales tools that have shown consistent results.

Every professional salesperson should recognize the importance of company research. Researching company profiles can be an effective strategy for finding potential customers.