My quick tip for social media is add value and personality to your company.Your website is for showcasing, selling and your social media channels are for adding value and giving something back to your customers. If you are friendly, add value and give something unique (like a special offer) ever once in a while. Your numbers will start to grow and you will start to see some effect on your bottom line - I have no doubt about that.

Psychologists have been arguing for years about the interaction between nature and nurture and the importance of these twin factors on your ability to achieve (or not) in your life. They will probably be arguing for many, many more. In my experience, as a motivational speaker and author, there is no easy answer to this question...

Many salespeople don't take action. They mistake low barriers to entry for low effort being required to succeed. Turning up at 9, leaving at 5 and doing the bare minimum is not the way to behave as a professional. Taking the easy route is not the path to professionalism. Ultimately, professionalism is not where you came from, which school you went to or which career you picked - professionalism is what you do consistently.

2012 was a tough year. For many, a very tough year. I have written several sales training articles and reports about what salespeople, entrepreneurs and business owners need to do in today's economy to succeed but what about salespeople looking for new sales roles? What can they do? How can they help themselves to secure the jobs and careers moves that they want and desire?

Many blog marketeers have an inherent interest in positioning blogs as the second coming, as the only marketing required in your mix, as all you need to succeed in selling your products, services, or indeed anything that you want to sell.

I would far rather hire someone with all of the right attitudes and potential and train them on the skills side than I would wrestle with someone with all of the skills and experiences who cannot be bothered any more!? Selling provides virtually unrivaled opportunities for anyone who is prepared to commit themselves.

The ability to listen, not only to what is said but to what is not quite said, is essential if you want to improve your sales skills and increase your sales results.

You can never guarantee that your prospects will buy from you or connect with you. And you can never guarantee that they will even speak with you. That's just the way that it is. But you can guarantee that you make cold calls that give you the best chance of being viewed as a legitimate new business call and you can guarantee that you can make your calls relevant to your prospects and not just yourself.

Have you ever wanted to write a book? Take up a hobby? Learn a new language? Do you know someone who wants to study for a new career? Spend more quality time with their children? Get fit and exercise more regularly? Have you yearned to spend more time on the golf course? More time with your friends? More time pampering yourself? Would you do more with your life if only you had more time?

Don't wait for your boss to put you on a sales training program. Don't wait for your sales results to fall off a cliff. Don't wait until it's nearly too late to start. Start now and make regular sales training practise of your selling skills part of your daily habits. You'll be amazed what you can achieve from a mere 15 minutes a day practicing your basic sales skills.