Let's accept the fact -- the current market is extremely competitive and in order to survive in this hostile condition you constantly have to look for ways to engage your customers.

The success of sales force automation software largely depends on its acceptance by the sales team. Find out how you can motivate your sales representatives to use the CRM.

Today customers are more informed -- they check prices, compare services and read reviews online before making a purchase. Advent of internet and thereafter of social media has completely transformed the way customers used to think/behave.