It is time to learn (re-learn) the selling and marketing skills and techniques it takes to gain and retain your most profitable customers. Because no matter how good you were at selling and marketing yesterday or how good your are today, there will always be competitors and economic changes that come along that you must react to, to stay where you are in your success.

Another way to double your sales without increasing your marketing costs is to bundle your products. Double Your Sales without gaining new customers or increasing your marketing costs by selling additional products and services to each customer.

The person answering the telephone and talking with the customer or prospect plays a major rule in determining the success of the organization. They must accept responsibility for providing timely customer service in a courteous business manner. If you do not close the sale over the telephone, further the sale by making an appointment to meet with them. Give them choices.

Don't let the post office and media increase your marketing costs. You cannot stop marketing to your customers and prospects. What you can do, in fact I think what you are going to have to do, is use one of your most valuable assets to market for you. Your asset of customers.

Which would you prefer, to recommend me to 3 or 4 of your colleagues this week by telephoning them or by writing them a short note that I will mail for you to save you time?" Increase your sales and profits by simply asking for referrals. After all, referrals influence what people buy more than anything else.

In today's highly competitive markets it is the one who aggressively solves the customer's needs and problems the easiest and fastest for them will get the sale. Always be aggressive and practice W.I.T....Whatever it takes!

The Answer is always "NO" until you ask for the Sale. In the first place, you have nothing to lose if you are rejected. You did not have the sale anyway. But, if you give your customer choices you will not be rejected. Always avoid the word "NO" and you will increase your sales and profits.

I issued customers on my list a plastic buying card. It clearly stated on the back of the card that it was a buying card which entitled the named holder Preferred Credit Privileges. No one ever questioned that the plastic buying card was not a real credit card. I discovered when the customer is connected to your business they purchase more products and services more often.

Who talks to your customers more than you do? Who knows what will most satisfy your customers? Who knows what will attract customers to your business? Your Staff!! How would you like to increase your sales 20% to 30%? EMPLOYEE SUGGESTIONS WILL MAKE YOU MONEY!

Bad Business Assumption

Assuming You know The Perrception The Customer Has Of You

"Why do you guys always buy your candy from this candy store and not the one across the street?" The young boy replied as he pointed to the candy store across the street, "They take our candy away from us. Are your customers perceiving you as the one who adds to the value of their purchase or the one who takes the candy away? If you are not being perceived the way you want, do things to change the customer's and prospect's perception.