Most sales training is geared towards extroverts, chiefly for the fact that few introverts entertain sales as a viable means of generating an income, but when the introvert joins the ranks, they can bring a lot to the table that extroverts cannot. It's important to identify the positive traits that introverts can bring to the table, and how to mine them. Here are some ways that you can tailor your sales training to include the introvert.

The strengths of introverts vary but most have common traits. They are successful and they are proud of their accomplishments. Acknowledge their success and take an interest in helping them grow their business or solve a problem. And, while this may be difficult, do not oversell them or appear in a rush to get the order. You are building a relationship to nurture well after the sale is complete.

Have you ever felt weird in your business environment, like you don't fit in? Do you hear people (or your manager) saying to you that you need to change, to speak up, to speak louder and be more assertive? Have you ever been labeled "shy" when you're really just introverted?

When presented with a response such as, "I can't afford this" or "I don't have any money" there are a number of rebuttals that you can utilize to overcome this objection.

Should I follow a script when cold calling? A few of the benefits for introverts of using a cold calling script are...

All too often, sales managers and salespeople pass off hype as enthusiasm, whether consciously or not. Hype appeals to the imagination, both on the part of the salesperson and customer. The problem with hype and imagination during the sales of product is that both always exceed whatever features/benefits said product might convey in reality. Nine times out of ten, this is a recipe for an unhappy customer. In sales, walking the fine line between enthusiasm and factual details is challenging but not impossible. The key to speaking frankly about the benefits of any product is

Everyone is susceptible to being persuaded; persuasion is a process whose objective is to change a person's attitude and/or behavior towards an idea, event, person or an object. An understanding of various effective persuasion techniques will not only help sales people to make sales and meet their targets but it will also allow them to have an edge over competitors in the market. Here are some of the best effective persuasion techniques to use in the field.

Can you speak the language of your sales team? If they believe you understand them and you seem to have insight into their mind, they will trust you. To be trusted, you need to learn how to listen. Don't worry; it is easy if you know what to listen for and how to use that information.

Did you know that a large number of famous actors, musicians, and artists are intensely introverted (whenever off stage and behind the camera)? Just like a performer, introverted salespeople can invent a sales persona, an alter ego with which they can inject their idea of the ultimate salesperson.

These cold calling techniques for introverts can improve your results. Cold calling is not a goal. It's the first step in a winnowing process. But with every call, you're expanding awareness of your company's brand and products, and you've introduced yourself so you're no longer a complete stranger. You've planted a seed that might some day grow into a customer.