Remember, in today's very competitive business world, the first company to effectively reach their prospects wins.

You can be good if you know how to respond in a way that the other party would think they're genuinely listening -- in other words, they could be pretending. Being a "real" conversationalist is being sincere:

In business, nothing stays steady. Markets change, customer tastes evolve, and the kind of products and services that you can offer also changes over time.

Making plans are important. There is no substitute in marketing for a good business plan.

Sometimes, your actions in the meeting can negatively affect your firm's relationship with potential sales leads. What should you be doing so as not to lose your sales?