7 of the Best Sales Techniques

There are many Sales Techniques. How do you know which are the Best Sales Techniques for you to use?

1. Pro -Active.

Pro-active selling is going out there and finding new customers to present to. Talking to as many people as you can. It's a numbers game. The more people you talk to the more likely you are to sell something.

This works best if you have an out going personality and find it easy to ad-lib. You need to be energetic and able to think on your feet! A chirpy upbeat personality will excel with this sales technique.

A positive attitude is a great way to increase sales.

2. Customer Led

The 'customer led' Sales Technique involves following your prospects lead. You wait for them to speak and then you respond in agreement. This Sales Technique is also know as Matching and Mirroring.

By being in agreement with your prospect you make them feel like you are on their side. Rather than a sales person trying to sell them something.

This Sales Technique suits those who are less assertive. A great deal of patience is required using this technique. It may take several meetings or conversations before you make your offer and sale.

However patience pays off and there is a high conversion rate using this sales technique.

In addition, refunds are low and customers tend to become lifelong customers -- this is down to the early investment in the relationship.

3. Aggressive

Aggressive selling is straight to the point. Think 'Wolf of Wall Street', Market Stall Holders or Politicians! They have an idea or product and won't stop until you've got it.

This sales technique is effective in a fast paced selling environment but it's not for everyone and can put some prospects off completely! This sales approach is aggressive and doesn't suit many personality types.

4. Helpful

Helpful is a much softer sales technique. The emphasis is on appearing helpful and informative rather than coming across as a sales person.

Anyone can use this technique. In fact it is currently one of THE MOST EFFECTIVE of all Sales Techniques.

In today's society people are hungry for information. They want to make their own choices and are wary of being 'sold to'.

Helpful selling appeals to today's customers. Helpful selling can be adopted by any sales person. However it is only effective if used genuinely. Otherwise it can appear sly and untrustworthy, if done incorrectly.

5. Consultative

Consultative selling is very similar to helpful selling. In this case rather than 'helping' a prospect make an informed choice. The sales agent is acting as a consultant, an expert in a particular field.

To succeed with this Sales Technique you need to be very confident and knowledgeable in your area. You have to present an impartial viewpoint at all times.

6. Rapport Led

Building rapport is a Sales Technique that many sales professionals adopt without knowing it. Body language and rapport is a very subtle sales technique. When studied and applied effectively it will Increase Sales Results.

This Sales Technique, if studied correctly, understood and used discretely. Can be used in any industry to achieve amazing sales results. Rapport is the secret language, if you like, of the sales world.

Rapport building one of the first aspects covered in Sales Coaching.

7. Scarcity

Scarcity. People don't like to think they are missing out. By creating scarcity for a product or service, people desire it more. Scarcity is used to drive people to take action. Scarcity uses EMOTIONAL sales to seal the deal.

Scarcity can be used effectively by almost any industry and is particularly useful in service lead businesses. Any sales rep can learn to use scarcity in their sales conversations.

To your Selling Success
Katie Bevan
Katie Bevan> all articles
I run http://www.katiebevan.com providing excellent Sale Training Courses and Sales Coaching. As a Certified NLP Coach Practitioner, I work with Sales Teams to provide them with innovative sales skills that can turnaround a company. I have a history in working in a retail, high profit focused organisation, I understand the pressures that exist in aiming for better results and higher performance from your team.

I publish a range of content across social media as well as on my YouTube channel related to Sales Training, How to Increase Sales and Sales Coaching.
  • /_ckcommon/images/blanks/userPicture.jpgJason Sneed9/9/2015 5:15:11 PM
    Which types of clients are best for the customer led approach? At what point do you know that you are wasting your time with the client with this approach?

  • /data/userPictures/DA043A01-2CE7-4E72-AC1A-FDE3C3C6EE62.jpgCatherine Ing6/7/2016 8:03:23 PM
    It's not just which technique you're the most comfortable with, either. Certain client are more likely to respond to some approaches than others. I've sometimes mixed techniques in a presentation, or changed tactics partway through based on how a client is reacting.

  • /_ckcommon/images/blanks/userPictureFemale.jpgSally Isok9/29/2016 2:44:26 PM
    I assume the technique you are going to apply depends on the customer and market.
    Since we know the specific types of the customers, i guess the tactics are gonna be different.

  • /data/userPictures/FDDA2016-4908-48B3-BC6E-DF0A9714913F.jpgAlfonso Hernandez, Jr.3/14/2017 12:35:12 AM
    These are good focused techniques but should be applied based on the type of clients style. It's good to have a toolbox of different options when working with a variety of clients. Thanks for pointing some of these out .

  • /_ckcommon/images/blanks/userPictureFemale.jpgMonica Garcia11/20/2019 11:26:56 AM
    These are great techniques that are outlined. I feel they need to be tailored to each individual prospect/customer's preference. It's great to have a reference guide to pull out when different techniques may be needed.