Effective Persuasion Techniques

How to make Persuasive Sales Pitch?

Everyone is susceptible to being persuaded; persuasion is a process whose objective is to change a person's attitude and/or behavior towards an idea, event, person or an object.

An understanding of various effective persuasion techniques will not only help sales people to make sales and meet their targets but it will also allow them to have an edge over competitors in the market. Here are some of the best effective persuasion techniques to use in the field.

Establish a common ground

Many people buy products from the people they like, therefore a salesperson should establish rapport with potential customers. You should establish areas of commonality and if you don't know what you have in common, then you should ask questions about their criteria and be genuinely attentive to the prospective client. You should keep smiling and strive to be likeable by being confident, enthusiastic, prompt and respectful. A sales person should never argue with customers.

Point out the benefits

You should highlight the major benefits of using the product or service to the consumers. You should try to show how it is a good idea to buy the product e.g. by aligning with their personal goals and criteria and showing them how it is beneficial to buy the products from you. You should avoid trying to push for a sale, as it will make you look desperate.

Turn objections into strengths

Every salesperson should expect to be objected to. This is normal in selling, therefore, a good understanding of the products will help you to counter any objections and criticism raised. You should agree with the prospect's objection and then illustrate how it is easily overcome by your product or service. Also, illustrate the advantages of the product that will eliminate the prospects pain points and help satisfy their wants.

Commitment and consistency

You should try to get the prospect to believe in something small or take a small action first. Once committed, the prospect will most likely agree to a larger idea later. This technique employs the fact that people tend to behave in a consistent manner, once they take a stand, they will act in ways consistent to the decision as a means of defending and justifying it.

Use the reciprocity principle

The principle implies that when someone does something for us we feel obliged to return the favor. In selling, if a sales person gives a gift to his prospects and clients it will endear them to him and might result in them making big orders in future. The gifts don't have to be expensive but something useful and valuable e.g. they may be in form of educational content. This technique is very effective for lead generation.

Social proof technique

People tend to follow others (bandwagon effect) more so when they don't have sufficient information to make the decision on their own. This technique will involve you telling your prospects that other people are using the products and so they should as well e.g. by showing them logos of current customers and their testimonials. As well you should refer to celebrity endorsements.


This involves letting people know that they stand to lose on a chance to get a special product or they may have to wait longer for the product. You may use this technique to derive quick sales but you should be genuine about the deadlines and quantity limitations.

You should use these persuasion techniques and as well try to learn more on human behavior and what triggers people to make purchase decisions. The understanding will help you achieve sales success more comfortably.
Alen Mayer
Alen Mayer> website | all articles
Alen Mayer helps sales leaders enlarge their sales circles and tap into their team members' individual strengths to increase sales results. He works closely with companies to create a tailor-made, irresistible language for introverted clients.

Whether you need to sharpen cold-calling techniques or sales strategies, Alen will improve your business. Please visit his website at www.AlenMayer.com or call 647-427-1588 for more information about his powerful sales training seminars, in-house workshops, and speaking engagements.

Salespeople aren't born. They're made. I make them.

I live, eat and breath sales and combine over 20 years of experience in international sales and business development with the persuasion, psychology and magic of NLP; by attending my training you're sure to enjoy your time receiving the most advanced sales knowledge available!

I am a newly appointed President of the Sales Association Ontario Chapter and President of the International Association of NLP Sales Professionals; one of the Top 25 Sales Influencers for 2012, published author of 4 sales titles, Certified NLP Trainer, Licensed Business Success Coach, and Certified Sales Professional.


Connect with your clients instantly and build deep rapport
Speak the language of your client's mind
Detect the patterns your customers use to make decisions
Discover your prospect's buying strategy in minutes
Persuade on both conscious and unconscious levels
Identify the difference between an excuse and real objection
Turn objections into approval
Get your prospects to close themselves.

How to sell to introverts/How to sell as an introvert
The secrets of connecting with your clients instantly and establishing rapport
How to use EEE™ Representational System to speak the language of your client's mind
How to detect the six patterns your customers use to make decisions
How to uncover more needs, wants and desires by properly using Pull, Don't Push™ principle
How to use embedded commands in your presentation to influence your clients
I have inspired audiences across North America and Europe. Whether a business conference, association meeting, or other event, every aspect is planned and coordinated to maximize attendee value. As keynote speaker, I achieve your objectives.

Need a speaker for your group on advanced selling skills? Call me at (647) 427-1588.
  • /data/userPictures/C3411CCD-8FA1-4F25-BE8C-0D1CF6FCC575.jpgDavid Lovelace2/2/2016 1:50:25 PM
    Building trust to gain influence in helping clients achieve their goals makes the sales profession rewarding in many ways.

  • /data/userPictures/D47FA4A6-4A71-4714-A56D-9B174ABD20A0.jpgChris Dravis9/20/2017 5:47:58 PM
    Great Article. Thank you for sharing Alen.