Through the Hard Times, Motivate Yourself Towards the Good Times

Success Is About Attitude

Keep a Positive Mindset

Retail is a day to day business. Some days you are HOT and some days your NOT. Don't buy into the down economy. This is not a bad economy - the US will experience a 10 Trillion dollar economy this year alone - and there is a lot of money to go around. If you are doing the right things to market your business and stay in touch with your customers on a regular basis, they will return after your slow period of summer vacations, back to school, etc.

When you keep your positive mindset it will flow onto your sales staff and motivate them to keep a positive mindset on the sales floor. This will keep your register ringing and your sales UP. When you encourage a positive atmosphere with enthusiasm it is contagious.
  • Enthusiasm = Positive Emotions
  • Positive Emotions = Happy Customers
  • Happy Customers = More Sales and More Profits For You

Offer More Flexible Hours

Ask your staff to let you know in advance, what days they will need off. Discuss your willingness to make it work for them. If business is slow, offer some bonus paid vacation time to your best salespeople. The appreciation shown and surprise benefit will motivate them to become more loyal to your organization and they will return the favor with hard work and more determination to succeed.

Encourage Creativity

When times are slow, hold more sales meetings to discuss new promotions, advertising, inventory, customer service, and future goals. Always get input from your staff at these meetings and have some fun with a creative brainstorming session that puts everyone's ideas to work.

Be Open, Not Intimidating

Let your staff know that your door is always open to support them and listen to their ideas and concerns. Create a family atmosphere where people can feel they trust and support one another through the good times and the bad.

Have Fun

All work, and no play, can make for a dull day. Don't take your business too seriously. Lighten up, relax and enjoy some free time when your retail sales business is not in full swing. If you can't stand being around in during the down times - get out of the store and take a short vacation or attend workshops to build your business. Make sure to plan for a lot of relaxation time to refocus.

Discover new ways to look deeper into your business and focus on what you are thankful for and where you plan to go in the future. Upon your return, share your new discoveries with your sales staff during a fun and relaxed meeting. They will pick up on your motivation and feel more confident about their own future within your organization.

Remember Birthdays and Anniversaries

Recognize and celebrate with your staff often. Host an annual anniversary party for all the sales staff that have been with your retail store one year or longer. Make them feel special with surprise gifts and a very special evening out on the town. Or host an off-site meeting at a restaurant or a picnic in the park for their entire family.

Snoop Days

Take out your entire staff to shop the competition. If you have a large staff you may want to break this up during two or three different days and maybe even rent a large van so that you can all travel together and have some fun during your adventure. Introduce yourself to the competition. Let them know why you are shopping their store and offer to send them business in areas that you do not focus on in your retail store.

Your competitors can often be your best alliances. It will be a good lesson for your staff to learn and understand this competitive advantage of making friends with the competition. After your tour, take your staff out for lunch or dinner and discuss all the things your competition is doing RIGHT. The areas where they excel are the areas to watch out for. By educating yourself and your sales team to your competitors strengths and weaknesses, you will automatically feel more confident and motivated to move forward and succeed.
Kevin Parsells
Kevin Parsells> all articles
Kevin Parsells career in the financial industry began when he was only 19 years of age. Starting in the financial markets in downtown Manhattan, he grew to manage daily operations of our fast-growing Mortgage Banking industry. Working with a Financial Bank active in states all across our country helped his clients achieve there dreams of owning a home and saving significant interest costs by refinancing and reaching there financial goals. With a strong staff of over 35 years experience in the banking sector allows each of his borrowers to complete there loan process without the stress and worry of our ever changing market. Kevin's management position continued his education and has driven to direct his career into a strong asset to our honorable and distinctively market environment.

Kevin Parsells an astute, results-oriented leader with proven success in managing national reverse Mortgage Professionals and financial originators with multi-million dollar mortgage and consumer lending product operations. Background includes achieving profitability as a banker branch partner and licensed Mortgage professional. Personally completed hundreds of complex real estate transactions and is well respected in his industry. Known as the "go-to guy" for creative deal structures and complicated financing strategies in residential real estate. With personally structuring and closing over $72,000,000 in loans and managing Mortgage Loan originators that have closed a combined amount of funded loans to exceed over $235,000,000 in the past several years, Kevin Parsells has dedicated himself to promoting growth & ethical practices in the real estate financial industry.

Specialties:Overseeing licensed originators that range all across our great nation. These knowledgeable individuals specialize in loan products ranging from Reverse Mortgage, FHA, Conforming and Veteran home loans. In order to achieve success, one must provide the best in class and service, with our focus being three key components: integrity, ethics and growth. Building trust with clients, creating integrity in the workplace, and facilitating success and achievement, are my primary goals.
  • /_ckcommon/images/blanks/userPictureFemale.jpgKayla McLendon3/15/2018 12:54:52 AM
    Great article with insightful tips. Having a work-family contributes to creating a positive work environment and makes it easier to work together!