Leading your Sales Team during a pandemic!


Leading your Sales Team during a pandemic!

Many Sales Leaders are well versed in leading a virtual team but what you will not be familiar with is leading a virtual team during a pandemic. You know what...neither am I.

So how do you deal with the emotions of your team? Not to mention your own emotions on top of all the other issues you may be dealing with. Children at home, elderly parents that need extra support, reduced or possibly no sales, company spending freeze...just to mention a few.

There are so many uncertainties

We have no idea how things are going to roll out these next few weeks. You may feel like you're losing control...and to be honest...you are!

My view is to focus on the areas you can control...

- Your mental well being -- do what works for you so that you can feel your best

- Supporting your team to keep them as stable as possible -- video call works best for this

- Listening to each of your sales people's concerns without judgement or fixing

- Being kind...to yourself and your team

- Creating trust using clear and honest communication

You also need to cut yourself some slack. You weren't trained to deal with a pandemic in your sales leadership training...that's if you even got any training at all.

Be realistic about what's possible

Cold calling people right now probably isn't a good idea...especially if your service or product is not top of people's list of priorities at the moment. Reach out to your clients and support them as much as you can...they will be grateful and you will feel like you're being of value. Serotonin all round :)

Do your best at being the best version of a kind human being you can be. Ensure your team feel supported, safe and valued.

That's all anyone can ask of you right now.

Keep safe and well...and please do the right thing.

Until next time,

Leigh :)

PS If you need a heart centred chat or help supporting your team at this time then please do reach out to me.
Leigh Ashton
ABOUT THE AUTHOR
Leigh Ashton> website | all articles
Hi I'm Leigh Ashton of The Sales Consultancy

Whether you're a small business or a leading brand, an area manager or a Chief Executive, whether you're new to sales or an experienced sales professional. Even if you're not in sales at all but want to understand it, you've come to the right place.

The World of Sales is changing.

Today's conventional sales training doesn't address the psychological barriers that get in their way.

My approach takes your sales team through a process that:

* Helps them identify their psychological barriers and gives them the tools to overcome them
* Teaches them how the mind works so they can keep motivated and stay focused
* Gives them the ability to identify the psychological patterns of their clients and prospects so they connect with them at a deeper level and close more sales

And at a higher level...

* It creates more success in other areas of their lives so they are happier generally...and happier sales people generate more sales

Wherever you are on your personal sales journey what's the best course of action for YOU.

- Sales Training - that actually gets results
- Leadership and Management
- Personal Coaching and Mentoring
- Sales Mentoring Programme
- NLP (Neuro Linguistic Programming) and how it can help you accelerate your success
- Keynote Speaking
  • /_ckcommon/images/blanks/userPicture.jpgWinniefrida Bendera5/7/2020 7:50:52 AM
    Useful article

  • /data/userPictures/3243AF74-6C14-4A30-9F93-4A87DE5AAC5A.jpgLeigh Ashton5/7/2020 8:17:42 AM
    Thanks Winniefrida :)

  • /data/userPictures/6B1390BF-E717-4E00-A9F5-12E0406699C8.jpgAndrew L Ries, Sr5/8/2020 9:24:52 PM
    Your advice is sound and I too echo this position. The problem becomes when you have executive leadership that won't bend on daily prospecting calls to people who, quite frankly, don't give a care in the world about our product and services right now. All our clients want right now is a wad of cash and security that their business will survive.

  • /data/userPictures/3243AF74-6C14-4A30-9F93-4A87DE5AAC5A.jpgLeigh Ashton5/9/2020 2:36:50 PM
    We are in challenging times as sales professionals Andrew. It's definitely not a time to sell in our old ways though there could still be opportunities if you think creatively.

  • /data/userPictures/82FCFD62-9619-4016-B9D2-2AF92AF52A37.jpgRaleigh Wilkins5/20/2020 8:18:45 PM
    Thanks for sharing your thoughts on this. I love the conversation that's happening on this topic, and I'm of two minds. While traditional prospecting may take a hit, the idea of reaching out to prospects on COVID and offering support hasn't been well received by me, or many who get many COVID emails from people I don't know, offering their thoughts of hope. There are still business decisions to be made, and not all companies are looking for cash. Medical supply companies are doing well and business transactions are occuring all day long. As sales professionals, we bring insight and solutions and in this era, that continues to be our role... Thanks for starting this discussion!

  • /data/userPictures/6B1390BF-E717-4E00-A9F5-12E0406699C8.jpgAndrew L Ries, Sr5/21/2020 12:10:03 AM
    Circling back around on an article I wrote on Pandemic Selling. Straight to the point.

    I'd post here but the characters are limited.

    https://www.linkedin.com/pulse/pandemic-selling-andrew-ries/?published=t

  • /data/userPictures/3243AF74-6C14-4A30-9F93-4A87DE5AAC5A.jpgLeigh Ashton5/21/2020 4:17:16 AM
    Hi Raleigh...I agree there are many perspectives and situations where sales professionals are busy than they've ever been because their products and services are in need right now. It's all about perspective...is it appropriate to sell or to focus on supporting our customers in other ways?

  • /data/userPictures/3243AF74-6C14-4A30-9F93-4A87DE5AAC5A.jpgLeigh Ashton5/21/2020 4:17:55 AM
    Thanks Andrew...I'll check out your article :)