How to Write Email Promotions that ROCK!

How to Write Attention-Grabbing Promo Emails

To this day, marketing emails remain one of the best ways to reach out to customers and stay in their thoughts, hopefully encouraging their loyal patronage.

So, whether it’s to promote a new product, an upcoming event, or the latest release on your blog, promo emails are a great way of getting the word out there. 

 

But when should you consider using marketing mail? How will such emails benefit your business? And how do you put effective promotional emails together in the first place?

These are the questions this article will tackle; stick around to find out the answers!

 

 

What Are Promo Emails, and When Should You Use Them?

As the name suggests, promotional emails are marketing emails sent out to customers with the express purpose of promoting a product, a service, a piece of new content, or something else.

Promotional mailings are also used to spread the word about upcoming sales, promotions, and offers.

 

Examples of different things you might promote via email include:

 

• An upcoming seasonal sale.
• The release of a new line of products.
• A limited-time coupon.
• Giveaways and other contests.
• Free digital content.

 

These are just a few examples, but you may be able to think of even more creative uses for your promotional emails. Brainstorm and see what you come up with!

 

 

Why Are Promotional Mailings So Important?

When compared to other forms of online communication—such as instant messaging or social media posts, for example—email initially seems like it would be far less popular.

But the truth is, email is still going strong today, with over 4 billion active email users around the world. Clearly, then, promo emails are still reaching someone. 

 

Not only are these emails reaching people, but they’re also having a clear impact on how the recipients spend.

In a recent study, it was revealed that some 66% of adults under 40 claim to have made spending decisions based on a promotional email they received.

 

Based on this figure alone, it’s clear that companies should make the most of promotional emails to push sales conversion rates and revenue.

 

 

What Should You Include in a Promotional Email?

When putting together an effective promo email, it clearly isn’t enough to just slap any old thing together and hope for the best.

You have to be strategic with what you choose to include. After all, your emails should be kept short if you want to keep your reader’s attention; this means you have a very limited amount of space to grab their attention.

 

So, when thinking about how to make a promotional email, consider the following:

 

• Who is your target audience? This will influence what you say and how you say it.

• What are you promoting? Your email should be focused and purposeful.

• Additional bonuses? Throwing in an added extra might tempt your reader.

 

How to Write a Promotional Email

Once you’ve decided what to include in your email, it’s now time to get started writing it. But how? Here are a few key tips:

 

• Include a snappy subject line. A great many people decide whether or not an email is worth reading based on the subject line alone. Ensure that your subject line is both appealing and clear about the topic.

• Place the focus on the advantages of your promotion. Your customers will feel more motivated to buy from you if they understand how it will benefit them, so be sure to focus on that aspect of the promotion.

• Be mindful of tone. Try to sound energized and excited in your email. This is more likely to get your clients amped up about your promotion.

 

Three Great Promotional Email Examples

Now that we’ve explained what promotional emails are, when to use them, and how to write them effectively, it’s time for us to move on to a few examples of promotional emails.

Samples like these can help give you a better sense of what you should include in your promo mailings and how you should lay them out.

 

When reading the following examples, think about:

 

• Content.

• Tone.

• Layout.

 

Think about which of these aspects you could stand to improve upon in your own promo emails and consider if there’s anything you could incorporate into them from our examples.

 

Example #1: Promoting a New Range of Products

Make this Christmas one to remember with our new range of diamond rings!

Here at A. Jeweler Co., we’re thrilled to announce the release of our new Eternal diamond ring range!

 

Hoping to get the New Year off to a sparkling start with one last surprise from Santa’s sack? Then consider buying one of our stunning new rings for that special someone in your life.

Available in gold, white gold, and platinum, and available in a wide range of styles, these dazzling delights will ensure that you make it on the nice list this year!

 

Make an in-store appointment today for one last spectacular stocking stuffer!

 

Example #2: Promoting a New Blog Post

Thinking of starting up an online store but have no idea where to begin? Then you’ll want to check out the latest post on our blog.

In “The Dummy’s Guide to E-Commerce,” we take you through every step of the process, from choosing a name and registering as a business to creating effective promotional materials and establishing your brand.

 

Running your own online store can be extremely rewarding, but it’s also super hard work; allow us to help you get started with advice from our e-commerce experts.

Click the link below to find out more!

 

Example #3: Upcoming Sale

You won’t want to miss our upcoming sale here at Kidz Readz!

With summer just around the corner, carers everywhere are looking for ways to keep the little ones busy. And, in our opinion, it’s never too early to get them started with a good book.

 

That’s why we’re offering 20% off selected titles throughout the month of May.

Our magical titles are bound to keep your kids out of your hair. Visit our website today to explore our library and find something for the little ones!

 

 

Reference Our Advertising Email Examples When Writing Your Own

Writing effective advertising emails can be difficult, but it’s well worth the effort. Nonetheless, if you find yourself absolutely stumped for ideas, feel free to borrow some from the samples above.

A promotional email template can help you to create truly attention-grabbing emails, bound to draw in your customers and entice them to purchase from you.

 

Hopefully, this article has been of some use to you. Going forward, we wish you good luck and all the success in the world—which will come to you all the sooner if you make good use of effective promo emails!