One of the most valuable lessons I teach when it comes to networking is the idea of "staying visible to your network". Why? Because if you're not top of mind with them, when an opportunity comes up to refer you, that referral may go to the person who is.
But it's not enough to just be visible. I mean, you could be doing bad stuff and still be visible, right? So let's talk about some ways where you can add value to your network. This will give you the positive JUJU you need to get what you want!!
These are in no particular order and many of them can be as valuable to your spouse, business associates and children as they are to your network.
- Share an Inspirational quotation- This has become so much easier with status updates on social networks and it's still very powerful. Pick quotations that are business or personal development related and let 'em fly. Want to take it up a notch? Send them a link to a site full of them or even better, buy them a book.
- Keep them up to date with events that may be of value- There are soooo many things going on every day that we each miss the stuff that may be important. If you see an event that your colleague is likely to enjoy, make sure to share it with them.
- Give 'em a pat on the back- This sounds so easy and you know what? IT IS!! And that doesn't mean it shouldn't happen all the time. People LOVE to feel appreciated. The simple act of saying "I appreciate you" goes a long way.
- Give the opportunity to help someone else- Sometimes someone in your network is going to need help. Perhaps you aren't the best person to provide it. Maybe you know who is and maybe you don't. In either scenario, do your best to give your network a chance to help others in your network. This could be as easy as a Facebook post.
- Share your specific knowledge- You are an expert in what you do. Think about that. Not many people can claim expertise in what you do (at least not people in your network). Share your knowledge. Share it often. You'll be amazed at how often you hear "Thanks. I was just thinking about that".
- Lend them an ear- Sometimes people just need to be heard. We are all so busy that we forget the importance of simply listening to another. Be there when someone in your network needs a friend.
- Send a link to a relevant article- Like events, important articles are coming at us fast and furious. Make sure your network knows you're thinking about them by sending them some relevant stuff. You can do this via social media, e-mail, text or you can kick it old school and actually mail them the physical article (I know, I'm crazy).
- Introduce them to new people they need to know- The better you become at paying attention to the needs of your network, the more likely you are to find people who they need to meet. Don't hesitate to make introductions that you know will add value to others.
- Give what you have to give when asked- Many people are waking up to the idea of giving. As such, they are asking their network to give to what they believe in. They may be asking for time, money, connections or shares. Whatever the case, when your network asks for your assistance, give what you can.
- A referral- Nothing says "I value you being in my network" quite like giving a referral. The more you can give, the more value you create for those around you.
What do you think of this list?
What would you add?
Thanks for taking a look at it.