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In today’s television scene, what could be more useful to marketers than a period drama series set in the 1960’s about a thriving Manhattan advertising firm? It’s like the ultimate comic-book film for marketing nerds, if you will. Don Draper leads the cast and fills every scene with ingenious ideas and bravery in advertising his […]

For many marketers, getting their promotions to turn viral is a dream that they would do anything to reach. After all, when your appointment setting campaign goes viral, you get a lot of attention from business prospects. And since you now got their attention, it becomes easier for your marketing team to turn them into […]

In B2B lead generation, most sales leads prospects would prefer buying from cheaper providers. Given how difficult it could be to generate cash, a lot of would want to get more at a lower cost. And when it comes to prices, your company may not be able to compete effectively, especially if all your competition […]

Articles and blog posts have evolved (back) to its true form in the last few years. They are no longer lightning rods that aim to absorb all search results probabilities; rather, they are now reservoirs of electricity that can sustain itself with its own power — the power of quality. This trend poses a problem […]