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In B2B Lead Generation, it’s the Offer that Makes or Breaks

Although it’s been repeatedly depicted in movies and novels, you really can’t trick people into buying things they don’t want or need. You can’t hypnotize them and make an army of loyal customers. The best you can do is motivate them, persuade them or stimulate them. And how do you do that? “I’m gonna make […]

B2B Telemarketing – It’s not just about setting appointments

People outside the B2B telemarketing and lead generation business often misgauge the gravity of responsibilities a telemarketer has. They generally dismiss the undertaking as mere “sales calling” and they probably always ask “How hard can it be?” On some levels, they’re correct in saying that; telemarketers do just spend almost 80% of the time on […]

8 Characteristics of Powerful Calls-to-Action for B2B Lead Generation

Changes don’t have to come in big packages. Sometimes, even a minor twerk on a seemingly small detail can make a huge difference, especially if it’s something that’s been overlooked for a long time. Just like Calls-to-Action (CTA). This element may seem just a “button” or a “link” to most marketers, but if one could […]

The Ultimate Click Battle: Facebook vs. Twitter over Marketing Power

Business owners living under a rock will soon wake up to the reality that they cannot afford ignoring the influence of social media over the general marketing scene. One needs not collect all the statistics from around the world just to conclude that social media marketing has become more than just an opportunity — but […]

How To Use Mobile Phones For Lead Generation Campaigns

It can’t be denied that among the gadgets that most people are using today, the telephone is the most convenient and easiest to use. For many years, many businesses have used the telephone or telemarketing services for lead generation and today, mobile marketing lead generation is still trying to make some dramatic changes for the […]

How Blogs Can Help You Generate More B2B Leads

From its early beginnings until today, blogging has become an essential medium of interaction, whether for commercial or social purposes. You can share your thoughts and feelings, market your company’s products and services and discuss matters relevant to your business, both casually and formally, through blogs. However, before you can start blogging, there are several […]

Four Lead Generation Lessons from The Beatles

They sold millions of records, they attracted billions of fans from all generations, without a doubt The Beatles is the most successful and most influential band that has ever walked the Earth. If you could analyze and reevaluate the reason why they are such a successful band, you can adopt it, and apply it on […]

Five Ways to Right Customer Service

When we talk about customer service, there is always the problem of how to actually provide good customer service. There are many ways to go about it, and each one may have differing results. That is an important issue that needs to be dealt with when it comes to the business of generating B2B leads. […]

Five Smart Words To Use With Angry Customers

In the course of your lead generation work, you might have encountered more than one case where customers give you a call, expressing their displeasure in the service or product that you gave them. You might feel like you are in real trouble. The bad news? You really are. At worst, it can have a […]

On Turning Prospects Into Your Own B2B Sales Lead

One thing that you must remember when doing lead generation work is the fact that it is tough to generate qualified B2B sales leads. Given the way the market works today, you will understand that convincing prospect to buy from you or sign up for your service has just become a little more difficult. Now, […]