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Author Archives: Charlie Fletcher

The Empathy Angle Missing in B2B and SaaS Sales

Image Source: Pixabay  Software as a service (SaaS) and business-to-business (B2B) sales can’t be treated the same as selling directly to consumers. Not only are there more people involved in the decision-making process, but it also tends to be a much longer journey from the first interaction to the actual sale.  But one thing SaaS […]

5 Ways to Prepare Yourself for Success in Sales

Image Source: Pexels Selling products and services can be stressful. If you’re not careful, stress can get the best of you in a sales role. In this instance, stress can become too much to handle.  Stress can cause a salesperson to dwell on negative outcomes. At this point, it can hamper a salesperson’s ability to […]

How Sales Associates Can Cope with Supply Chain Issues

Image source: Pexels Sales associates are the backbone of any company. They are the ones who maintain relationships with customers, build trust, and ultimately seal the deal. Unfortunately, when supply chain issues arise, they can often be the ones who suffer. Unhappy customers, missed opportunities, and low morale are just some of the consequences of […]

How Web Accessibility Plays Into SEO

Image source: Pexels SEO can be a difficult beast to tame. Just when you think you’ve figured it out, another metric to watch or guideline to consider ends up affecting your search results and site performance. No matter how much SEO training you’ve had, there’s always something you can improve on. Accessibility happens to be […]