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Your cover letter has only one job. It is meant to entice the reader to open and read your resume. Sounds simple, but job seekers often stress as much over their cover letter as they do the resume. If this sounds like you, relax, there is a simple approach to cover letters that will streamline […]

Have you ever experienced brain freeze during a job interview? You are asked a question and your mind goes blank-it’s horrifying. You lose composure as well as confidence. Your interview goes down hill from there. Brain freeze most often happens as a result of behavioral or situational interview questions that are not anticipated before hand. […]

Three Tips for Women Re-Entering the Job Market One of the toughest career challenges for women is re-entering the job market after a break in employment. Women experience employment breaks for various reasons: To stay home with babies and/or young children To care for elderly parents To continue their education To manage personal health issues […]

Your resume must capture the reader’s attention within the first 15 seconds or risk being lost in the reject pile. One key success factor for your resume is its readability, that is, how easily and quickly the reader can absorb your information without loosing interest. To help you gain maximum attention, here are ten tips […]

If you’re a job seeker over 50, you may be feeling ignored by employers. You’re certainly not ready to retire, but young recruiters seem to put you in the geriatric generation. If you’re feeling symptoms of age discrimination, your resume could be the culprit, categorizing you as out of date and over the hill. There […]

Rejoining the Corporate World One of the toughest career challenges is returning to corporate life after being self-employed for a number of years. If you are a self-employed job candidate, you are probably facing misconceptions about your career that are keeping you out of the “must interview” candidate list. For example, employers may assume: Your […]

As a career coach there are resume questions that I’m asked by nearly every client. If you are a job seeker you’ve probably struggled with these same issues. Below are answers to many of the most frequently asked resume questions. Q: How many pages should my resume be? A: It depends on your level of […]

For the self-employed, trade shows and conventions are a golden opportunity to gain exposure for your service or product offering. Unfortunately many hopeful entrepreneurs take on their first show with no idea of how to get the most new business for their trade-show dollars. Trade show participation is typically one of the more costly marketing […]

Three Tips To Increase Referral Business The most reliable revenue growth comes in two forms: repeat sales and referral business. The better your skills for generating referral business, the faster your customer base will grow. The best strategy for building referrals is simply to get your customers talking about you. As your clients talk to […]

In today’s market, there is more competition than ever for every consumer dollar. The best, most effective way to protect your business from competition is to increase the loyalty of your existing customers. Customer loyalty is the golden shield that protects your client base from being nibbled away by your competitor’s latest low price, new […]