Author Archives: Dhiraj Wagh

As a sales rep, it is pretty natural for you to get attached to your product or service after putting in so much hard work into making its presence felt to the world. It can make you think that others would gravitate towards the features it has to offer. However, the ground reality is that […]

An important part of any business’s long-term growth strategy is generating new leads. For that reason, it is important to have a clear picture of all of your sales and marketing plans to capture qualified leads.   Developing customer acquisition and retention strategies is easier once you are familiar with lead management principles. In this […]