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Author Archives: Grace Lau

Mobile Marketing for Ecommerce

E-commerce presents a convenient way of shopping that many of us would find difficult to live without. Sites such as Amazon, Etsy, and Wish are all examples of e-commerce stores. Mobile marketing plays a crucial part in the buying process.    These stores do well because they offer convenience. Convenience is a big driver in […]

Latest eCommerce Trends to Follow

eCommerce is an industry that has recently enjoyed explosive growth. To put it into perspective, global eCommerce sales grew by 27.6% in 2020 alone. That raises the question, why? Besides the pandemic in 2020, there are also macro-scale trends to consider.   For example, eCommerce platforms can usually offer more competitive prices than their rivals […]