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Author Archives: Greg Tuohy

Top 5 Google Ads Metrics to Measure Advertising Performance

Business-to-business companies can capture efficient, fast leads with a successful Pay Per Click campaign. If your PPC strategy is organised and well-planned, you could achieve successful click rates of 65%. Eventually, you should benefit from increased website traffic, brand awareness and a much greater Return On Investment (ROI). According to Statista, digital advertising in the […]