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Author Archives: Hazel Raoult

How to Improve Online Sales with Marketing Automation

As you grow your online retail business, you start having a lot of questions. How do the big online retailers keep up with the growing customer base? When do they provide a consistent experience to all their customers? In what way do they increase their sales? Two words: Marketing Automation. As your business expands, marketing […]

5 Effective Ways to Use Search Intent to Improve Rankings

Source Is your bounce rate higher than the industry average? Or is your content not ranking on page 1 of Google organic search for relevant keywords? One of the reasons for the same is your content does not fulfill the user’s search intent. Now, what the heck is Search Intent? Imagine asking a question to […]