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Author Archives: Jessica Fender

5 Ways to Align Sales and Customer Service Teams for Success

Image source: Pexels The way customers perceive your sales and servicing features will determine how they advocate for your brand going forward. Creating a cohesive, seamless customer experience (CX) for new and existing customers is very important. According to published reports, 73% of customers said CX is essential in their purchase decisions, with 43% ready […]

How to Write Product Descriptions to Boost eCommerce Sales?

Image source: Freepiks It’s always been a challenge to stand out from the competition in the eCommerce industry. With 2020 behind us, that challenge has become exponentially more prominent. According to eMarketer, 82% of customers stated that product descriptions are the driving force behind their purchase decisions. People want to know as much about a […]