Author Archives: [email protected]

Telemarketing now resides within the shadows cast by the enormous internet marketing evolution that’s eating up the business world today. About two decades ago it was at the pinnacle of all marketing heights, and now it only exists as a seasoned veteran — but very much alive. There are things that traditional marketers value and […]

When promoting your business, you probably have tried out a variety of marketing tactics and strategies that you think will bring you the B2B leads that you need. Lucky for you if you succeed, but it would be a different story if it did not pan out. In any case, your aim here is to […]

We may have read the best books on sale techniques, learned by heart the effective lead generation. We may have read the best books on sale techniques, learned by heart the effective lead generation techniques, but it takes more than just our skills and knowledge to be effective in our business. Like all other sales […]

Are you aware that B2B lead generation is one of the most stressful jobs experienced by marketers? Are you aware that B2B lead generation is one of the most stressful jobs that a marketer could ever experience? This is a reality that many will have to deal with. Otherwise, they will not be able to […]

Customer complaints will always be part of your business campaign, so how could you handle it? Customer complaints will always be part of your business campaign, and it is up to marketers like you to deal with them and keep them from getting out of hand. Otherwise, you might have some difficulties in your future […]

There are only two kinds of things that can bring any business endeavor to its demise: unfortunate circumstances and human errors. Obviously, the former is something that’s out of anyone’s control. It could be anything from a paralyzing economic recession to physical disasters like fires or earthquakes. The latter, however, are the flaws and lapses […]

People who are responsible for creating marketing content have relatively different roles compared to the actual marketers in a B2B lead generation team. Content creators must constantly evoke in their minds the passion for seeing value in ordinary things, grasping the essence of complicated things, and sometimes even developing stories out of nothing. Hence, they […]

Help your mind decide about your employees welfare with these 4 list of advises. Employees — the most important (and usually under-valued) assets that a company can ever have. Without them, you would not be able to get any real work done. They are the people responsible for dealing with your customers, ensure that your […]

You know that marketing is no easy job. Customer trends and tastes change all the time. And it is up to you to make sure that your B2B lead generation campaign becomes successful. Now, as a marketer, approaching potential sales leads requires that you know how to deal with them best. Basically, you have to […]

The luxury that a marketer may have if he’s in the Business-to-Consumer (B2C) industry is that he can just pour in the right ingredients into the mix and the product will practically cook itself. That is not to demean their efforts, which are for sure very intensive, but the fact that their audience is the […]