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Social Media Defining Sales Approach Whatever nefarious intention Mark Zuckerberg had when he originated Facebook, the social media site works best as a “book” that links a name to a face. Twitter arrived with a 140 character minimum to get the word out quickly and for short, efficient exchanges with other key people in your […]

There are now 5 “big” social networks, and 6 if you count YouTube. The social media beast has not only become mammoth, but voraciously hungry, needing to be fed on a consistent basis. It is enough to send a business owner into paroxysms of anxiety! It gets unnerving for marketers, too. More channels means more […]

Branding for social media use comes down to 3 points – the look, the tone and the feel. It’s useful so that your content or your story can be instantly recognizable, Your “brand” is a visual shortcut. It enables you to SHOW your story and it requires you to be congruent with your target audience. […]

Stop Trying To Bake A Cake In A Tupperware Container! When people measure the ROI (return on investment) for social media marketing they are looking at the wrong thing. They are looking at sales numbers and a return on money and time spent. That is not what social networking was designed for. It is like […]

Keep Your Fans Engaged And On Your Sites Long Enough To Really Like It There Social Media Use: The way to grow your fan base to is to do more of the activities your fans like. Often the conundrum starts with trying to figure out what it is that they do like. After all, you […]

The Crux Of Relationship Building Analysis is now starting to come in on how many new customers have been generated by the big three social networks. It is looking like blogs, email and newsletters are still the more immediately effective way to reap new business. However, it is equally possible that those results reflect not […]

How To Use Hype In Your Social Media Marketing: Hype Works. None of us like it; all of us succumb to it. “They” keep doing it, because it works. The reason hype works is because of the feelings that are generated with hype. There’s excitement in the spokesperson’s voice, enthusiasm and energy. There’s the hope […]