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How a VP of Business Development for a Managed Service Provider Drove Demand on LinkedIn with Prospects Who Previously Ignored Communications

A LinkedIn Profile Makeover and LinkedIn Marketing Case Study Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing […]

Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing

How to Drive More Demand and Sales Opportunities Using LinkedIn As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. I now understand why 8 […]

Why Most B2B Sales Professionals’ LinkedIn Profiles are Worthless

The LinkedIn Profile Mistakes You’re Making How to Start Communicating Your Value I love to challenge common thoughts, ideas and practices that do not help business leaders and sales and marketing executives turn LinkedIn leads into revenue. Today, I’m challenging how LinkedIn profiles are being created for business leaders and sales and marketing executives (whether […]