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Are your lead generation efforts meeting expectations? That’s what Ascend2 wanted to know when it interviewed 375 marketing, sales, and business professionals for its Lead Generation Strategy Survey late last year. Only 13 percent of respondents felt their lead generation efforts were “very successful.” While they may be ready for a Cinco de Mayo celebration, […]

In Florida, the citrus harvest is on. Maybe it’s the bitter cold that we’ve been experiencing in the northern states, but at the thought of warmer climates, the expression “low hanging fruit” came to mind. The reference to taking on the easiest tasks first sometimes has negative connotations — especially among sales organizations. Granted, a […]

Complimentary Webinar from LexisNexis Corporate Affiliations Is your sales team missing opportunities to score more wins? Learn how to up your sales game with corporate family data when you join the complimentary Webinar from LexisNexis Corporate Affiliations. Discover how knowing the parent/child relationships can give your sales team a competitive edge. “Up Your Sales Game […]

Now that we are more than halfway through 2014, how are your sales numbers? Some industries are still suffering due to the economy, while others are starting to turn a corner and come out of the slowdown that has been taking place the last few years. Regardless of the industry, many sales professionals have “tried […]

Gaining a sales lead is only the first step in what can be a long process. Depending on the type of product and its price, the buying cycle will vary. Generally speaking, the more costly the product, the longer the buying cycle will be. As a result, the lead nurturing process can go on for […]

For anyone involved in sales, it is an age old question — how to find new sales leads. Thanks to the Internet, there are a variety of tools available to help foster opportunities. However, it is always important to not forget about the traditional sales tools that have shown consistent results. High-Tech Sales Opportunities The […]

Every professional salesperson should recognize the importance of company research. This can be a very effective strategy for finding potential customers and gaining that competitive intelligence others haven’t. Whether you are making cold calls or preparing a big presentation, having every detail about the company is key. The internet offers many avenues leading to revelations […]