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Lead Generation – Business Targeting

Depending on the product or service you offer, there will be unique criteria for the businesses you should target. Every lead will have a circumstance that alters how you should approach them, but what information will genuinely assist your sales team? Make your business targeting more effective by knowing what the useful details are, where […]

Lead Generation – Decision Makers

Generating and following up on leads are both key to maintaining a successful business. However, finding those few influential decision makers you want to sell your product or service to can be difficult and time consuming, especially when it is estimated that in a typical firm an average of seven people are involved in most […]

Lead Generation – Lead Volume

Lead generation is more than just a numbers game. Driving sheer volume of leads, without an understanding of their qualities or how you are going to handle them will only result in a mess. Prioritising your generation methods and controlling the flow of leads are both crucial. The volume of your leads should be scrutinised […]

Lead Generation – Source Quality

While the fundamentals of lead generation remain the same, its execution and analysis have changed in recent years. By analyzing the accessible supporting data, it is possible to identify the quality of a source and improve your methods. Understanding the merits of different lead sources, thorough analysis and recognizing the areas that work for you […]